At Backyard Taco, we’re all about creating an enjoyable and interactive dining experience for our community. One way we’ve been doing this is through our exciting “Word of the Week” campaign, designed to not only reward our loyal customers with freebies but also give everyone a chance to learn a little bit of Spanish while enjoying their favorite meals.
This campaign is more than just about getting great deals; it’s about connecting with Mexican culture, fostering a sense of fun, and bringing people together over delicious food. Since launching on July 29, the “Word of the Week” promotion has been a huge hit, evolving with customer feedback to ensure that everyone gets a chance to participate and enjoy the rewards, whether they spend $10 or $30.
What is the “Word of the Week” Campaign?
The “Word of the Week” campaign is a fun and simple way for Backyard Taco customers to snag some great deals while also learning a bit of Spanish. Each week, we introduce a new Spanish word through our Instagram page, inviting customers to screenshot the post or save the graphic and show it to our cashier when ordering.
Customers who mention the word at checkout can enjoy a special offer, such as $5 off orders over $30 or a free fountain drink with a $10 purchase. This initiative is designed to make your dining experience not only delicious but also interactive and educational. Whether you’re coming in for a quick bite or a family meal, there’s always an opportunity to get a deal just by learning the word of the week.
Over the weeks, we’ve also listened to feedback from our community to make sure the campaign works for everyone, allowing for more flexible deals based on how much you spend.
Backyard Taco Freebies and Deals – What You Can Get
The “Word of the Week” campaign is all about rewarding our loyal customers with some awesome freebies and deals.
Here’s a quick look at what you can score by participating:
- Free Fountain Drink – For those placing smaller orders, we’ve made it easier to get in on the action. If your order totals $10 or more, simply mention the word of the week to get a free fountain drink. It’s the perfect way to wash down one of our combo plates or tacos.
- $5 Off Orders Over $30 – Planning to feed the whole family or grabbing a big order? Mentioning the word of the week can get you $5 off when your order totals $30 or more. Whether it’s for takeout, dine-in, or the drive-thru, this discount adds up to some serious savings.
When we run these offers we always ensure there’s something for everyone, whether you’re making a small purchase or going big.
Word of the Week is over for now. However, we plan on running it again in the future. And, as the campaign evolves, we continue to listen to your feedback, refining these offers to make sure everyone can get in on the fun. So, keep an eye on our Instagram for the next campaign and more special offers.
Bonus: Learn Spanish with Backyard Taco
View this post on Instagram
One of the most exciting parts of the “Word of the Week” campaign is the opportunity to learn a little bit of Spanish along the way. As we introduce new words each week, customers get a fun, interactive way to engage with the language. Whether you’re fluent in Spanish or just starting to pick up a few words, learning Spanish through the lens of food can enhance your dining experience.
Each word we choose connects directly to Mexican culture and cuisine, helping you get familiar with terms you might encounter on our menu. From simple words like Bueno to more specific ones like Aguas Frescas, there’s something to learn for everyone.
Why should you learn Spanish with us?
- Cultural Connection – Language is a key part of any culture, and by learning a few words, you get a deeper connection to the food and the community around you.
- Fun for the Whole Family – Make learning fun by practicing the words with your friends or family. It’s a great way to engage your kids or friends in something educational while enjoying your meal.
- Enhance Your Experience – Knowing a bit of Spanish can make ordering your favorite Mexican dishes feel even more authentic. Plus, who doesn’t love impressing the staff with a little extra language knowledge?
For those who want to take it further, we recommend practicing these words each week. Start with simple phrases like, “¿Qué tal?” (How’s it going?) or “Gracias” (Thank you). You’ll find that learning Spanish through food makes it fun and rewarding!
So, next time you’re enjoying a plate of Birria or a refreshing Aguas Frescas, try practicing the word, and don’t be afraid to speak up at the counter!
Past Examples of the “Word of the Week”
Since its launch on July 29, the “Word of the Week” campaign has featured several fun and flavorful words that have connected our customers to Mexican cuisine and culture.
Here’s a quick recap of the words we’ve used so far:
- Week 1: HELADO (July 29)
Our very first word was Helado, meaning “ice cream” in Spanish. Customers who mentioned this word at checkout received $5 off their order of $30 or more. It was a great way to kick off the campaign, adding a cool treat to the heat of summer. - Week 2: BUENO (August 5)
In our second week, the word was Bueno, meaning “good.” This classic Spanish word brought good vibes to our customers as they enjoyed $5 off their $30 orders. Whether they were grabbing tacos or our famous quesadillas, saying “Bueno” at checkout made the experience even better. - Week 3: AGUAS FRESCAS (August 12)
We took feedback from our customers into account and introduced a more flexible offer for Week 3. With the word Aguas Frescas—a refreshing Mexican drink—customers could get a free fountain drink with orders over $10 or $5 off with orders over $30. This allowed even smaller orders to enjoy a deal! - Week 4: LOCO (August 19)
The word for Week 4 was Loco, meaning “crazy.” Just like the previous week, customers could enjoy a free fountain drink with orders over $10 or the same $5 off with a $30 purchase. The fun word brought a bit of energy and excitement to our diners! - Week 5: MEXCELLENCE (August 26)
To wrap up the month, we introduced the word Mexcellence, a playful combination of “Mexican” and “excellence.” The offers remained the same, with a free drink for orders over $10 or $5 off for larger purchases. It was the perfect word to celebrate the excellence of Mexican cuisine at Backyard Taco!
Each word brought its own flavor and excitement, and our community has been loving the campaign, sharing their experiences and feedback on Instagram. Whether it’s about the culture, the food, or just having fun, these weekly words keep everyone coming back for more.
How to Participate in Future Campaigns on Instagram
Participating in the “Word of the Week” campaign is simple, fun, and rewarding. So, next time we are running our “Word of the Week” campaign, here is how you can participate.
At the beginning of the week we will post a new word on our Instagram page, and all you have to do is follow a few easy steps to get in on the deals.
Here’s how it works:
- Follow Us on Instagram – Make sure you’re following Backyard Taco (@backyardtaco) on Instagram so you never miss a new word.
- Find the Word of the Week Post – Each week, we post a special graphic announcing the word of the week, along with details on what deals are available.
- Screenshot or Save the Graphic – Take a screenshot of the post or save the image to your phone’s camera roll.
Show It at Checkout – When you’re ready to order, either show the post or mention the word of the week to the cashier to unlock your discount or freebie.
It’s that easy! Whether you’re dining in or going through the drive-thru, you can use the word of the week to get $5 off your order of $30 or more, or snag a free fountain drink with orders over $10.
Join the Fun and Get Involved Today!
View this post on Instagram
By following us on Instagram, you’ll also stay updated on other exciting promotions, menu updates, and fun behind-the-scenes content. Don’t miss out—hit that follow button and enjoy some great deals with a side of language learning!
Dr. Tyler loves tacos! He is one of the owners of Backyard Taco, and can sometimes be found moonlighting there at night or on the weekends.
Dr. Tyler Robison is an alum of Mesa’s Mountain View High School. He graduted from Brigham Young University before being accepted to the “Top Ten-nationally ranked” University of Louisville in Kentucky, where he earned his Doctorate in Dental Medicine and a Master’s Degree in Oral Biology. He graduated with honors in the top ten percent of his class. Dr. Robison continued at the University of the Pacific in San Francisco, where he received a second master’s degree in dental science and his orthodontic certification.
Dr. Tyler enjoys serving in his community. He is a provider for the Smile Back Foundation, which offers scholarships for free dental treatment to underprivileged East Valley students. He is also a Major in the U.S. Army Reserve and served during Operation Enduring Freedom in 2008.
Dr. Tyler Robison’s favorite pastimes include spending time with his family on the lake, at the beach, or on the slopes. He is an avid and crazy snowboarder! He has three incredible sons and one sweet daughter: Caden, Jace, Crew, and Bliss.
