We at Backyard Taco (collectively, “Backyard Taco,” “we,” “our,” “us”) take the privacy and security of your information extremely seriously. We want you to know that we take reasonable precautions to protect the security and privacy of your information.
THIS POLICY OUTLINES
- What kinds of personal information we collect and why
- How we use that personal information
- With whom we disclose or share personal information
- We do not sell personal information
- Your legal rights regarding how we collect, use, and share personal information; and
- How we protect your information.
This policy applies to our collection and use of your data both online and offline, such as over the phone or in our restaurants, and applies to personal information provided to us by others.
INFORMATION WE COLLECT, USE, OR SHARE
INFORMATION YOU PROVIDE US
Here are some examples of ways you provide information to us:
- Making a purchase in the restaurant or online by using our websites or mobile applications;
- Creating a profile or account on our websites or mobile applications;
- Signing up for our marketing communications or participating in a promotion, such as a sweepstakes or contest;
- Posting a review or commenting on one of our social media pages or other monitored website;
- Requesting customer service or contacting us to resolve a dispute; and
- Visiting and using features on our websites, waitlist, text to-go, or on our mobile applications.
TYPES OF INFORMATION WE COLLECT FROM YOU
The personal information, over the last 12 months, that we may have collected from you includes:
When you sign up for an account as part of our email marketing, text marketing, or to create a profile for online services, such as the waitlist or online ordering, you must provide certain information to us. The required information includes your name, email address, zip code, and birthdate. Optionally, you may provide information regarding your phone number and whether you have children under the age of 12. In addition, your account will maintain a purchase history, allow you to make purchases, record your location (with your consent), and allow you to choose your preferred restaurant location.
Online Payment Information
You must provide us with payment information, including your credit or debit card number, card expiration date, CVV code, and billing address, to make online purchases of goods and services, such as food and gift cards.
Online Gift Card Purchases
You may choose to purchase physical or electronic gift cards on our websites or mobile applications. To do so, you must provide certain information including your name, email address, telephone number, physical address, payment information, and (for electronic gift cards) the name and email address of the person receiving the gift card.
You may choose to sign up for marketing communications from us. This can occur through several methods, including when you create an account with us, sign up online, participate in a survey, by paper form, or placing an online order. Certain information may be collected during this process, including your name, email address, birthdate, and favorite location. You may choose to provide your phone number and disclose whether you have children under the age of 12.
Communications with Us
You may choose to communicate with us by email, web form or phone. In those cases, the information you provide will depend upon the purpose of your inquiry, but could include your name, email address, physical address, payment information, tax identification number, and medical information.
If you participate or win a contest sponsored by us, you may need to provide your contact information, tax ID information, or other information required by law.
You may be offered the opportunity to participate in a survey following a purchase. If you choose to participate, you may be asked to provide personal information, including your name, email address, gender, physical address, phone number, information about your purchase or purchase history, information about your experience, household income, household size, race, or ethnicity.
Your image may be stored in surveillance footage at our restaurants. We use cameras in our restaurants for security, operational, and compliance purposes.
We monitor public internet postings for communications relevant to our brand. We may choose to respond to these postings and keep a copy of the postings.
You may provide information passively, though the use of technology when you visit our website or use our mobile application. Some of this information might be able to be linked to you. This information helps our website and mobile application work and support our marketing and analytics efforts. This information includes information about your Internet Protocol (IP) address, the type of device you are using, the operating system you are using, the address of referring websites, and the path you take in our website.
Cookies and similar technology; “Do not track” signals
There is a technology called “cookies” which can be used to provide you with tailored information from a website. A cookie is an element of data that frequently contains an anonymous unique identifier; the data is sent from our website to your web browser, which may then store it on your system for future use. Cookies are usually account identifiers and user preferences that allow you to speed through the log-in process by automatically providing the data so that you do not have to type it out and tailors your online experience in general.
You can set your web browser to notify you when you receive a cookie, giving you the option to accept or reject it, or to refuse all cookies. You may not be able to conduct some transactions or use some services on our website if you disable your web browser from accepting cookies.
We do not currently respond to browser “Do Not Track” signals.
For more information about third party cookies and tracking technologies, including information about how to opt out of certain of these technologies, visit one or both of the following:
- http://www.networkadvertising.org/choices/ (opens a new tab/window)
- https://tools.google.com/dlpage/gaoptout (opens a new tab/window)
We also provide you with additional tools to discontinue receiving certain marketing communications from us. If you want to opt-out of receiving such marketing communications, please see the “Opt-Out Procedures” section of this Policy for more information.
INFORMATION WE RECEIVE FROM OTHERS
We use information from other sources, such as United States Census data and aggregated usage data from our service providers, to help us better analyze our services to you. We also use information from other sources to detect, investigate, and prevent fraud.
HOW AND WHY WE USE YOUR PERSONAL INFORMATION
Below are examples of how and why we use personal information:
- To process your transactions online or in-person, such as food purchases or sending electronic gift cards, and to communicate with you about those transactions;
- To register and service your profile or account on our website or mobile application;
- To manage the waitlist process at our restaurants;
- To communicate with you and to administer marketing communications;
- To communicate with you regarding customer service requests and dispute resolution;
- To communicate with you when you post on one of our social media pages or post publicly about Backyard Taco;
- To perform analysis to understand our guests and our business;
- To enable the functionality of our website and mobile applications;
- To process insurance claims;
- To complete accounting processes;
- To analyze website and mobile application usage to improve your experience;
- To detect, prevent, and investigate fraud; and
- To comply with legal obligations and to protect the legal rights and interests of Backyard Taco.
HOW WE SHARE YOUR INFORMATION
WE DO NOT SELL YOUR PERSONAL INFORMATION
We do not sell personal information of consumers and have not sold any such personal information within the last twelve (12) months. This includes, but is not limited to, personal data collected through the short code/sms program; this data will not be shared, sold or rented to third parties for their own marketing purposes.
WE SHARE YOUR INFORMATION WITH SERVICE PROVIDERS
Service providers are organizations that help us with our business activities, including managing your account, processing your payments, managing online purchase activities, hosting surveillance, managing waitlists, enabling marketing communications, collecting contest participating information, and collecting any passive information you provide to us.
WE SHARE YOUR INFORMATION WITH OTHER BUSINESSES AT YOUR DIRECTION
WE SHARE YOUR INFORMATION TO COMPLY WITH LEGAL OBLIGATIONS
WE SHARE YOUR INFORMATION IF WE SELL OR REORGANIZE OUR BUSINESS
In the event of a transfer of all or substantially all of Backyard Taco’s assets to a third party, we reserve the right to transfer your personal information and usage data to the third party. You will have the opportunity to opt-out of any such transfer if, in our discretion, the new entity plans to handle your personal information in a way that differs materially from this policy.
PROTECTING YOUR INFORMATION
We work hard to protect the confidentiality and security of your personal information by maintaining electronic and procedural safeguards, including: (1) utilizing firewalls; and (2) encrypting all credit card information between your browser and our web servers. However, please keep in mind that no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through our website, we cannot and do not guarantee the security of any information you transmit on or through our website, and you do so at your own risk.
OTHER SITES AND LINKS
Our website and mobile application may contain links to third-party websites that we do not control or maintain. We are not responsible for the privacy practices employed by any third-party website. We encourage you to read the privacy statements of all third-party websites before submitting any personal information through these websites.
CHANGES TO THE POLICY